News

Campaigns are built around winning the next election—not changing the electorate in the long term. But changing the long-term shape of the electorate is all Stinnett is focused on, and to do it, he’s bucking one of the most enduring features of U.S. politics. The system is set up to cater to people who voted in the last few elections. Unlikely voters are nearly invisible.

But, if Stinnett is right, they may be the key to saving the world.

In campaigns, so much turns on identifying, persuading, and turning out the perennial likely voter. LVs, as they're known, are a consistent target of pollsters and, depending on if they're your supporters, the campaign's broader mobilization efforts. But in 2018, this question persists: How precisely can we measure which voters actually intend to vote, and which don't?

What a joy to connect with Nathaniel Stinnett, someone who is making a real difference in the world through a beautiful idea: activate environmental voters to promote a more sustainable and healthy future for all of us.

Nathaniel Stinnett's two-year-old Environmental Voter Project is expanding this month into four new states: Colorado, Florida, Nevada, and Pennsylvania.